After scrolling through a bit more, this poster caught my eye; it's still an awareness advert on a grim subject, but has a really clever idea behind it. I think it's really attention grabbing as you want to sit there and work out what is actually happening; how the images manage to transform so smoothly. In that process, it makes you realise the narrative behind it; you don't see the beauty and cleverness of the poster until you reach the last bird, and you most likely wouldn't see the beauty and cleverness of the birds in real life until they were gone and the story was all over the news.
I also like how it has used illustration over photography or lots of type, and how the images are shape based; even though it is monochrome, it works perfectly for the subject issue.
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